Swapit Update: Follow Sellers and Build Your Social Graph for E-Commerce

swapit-blog_downloadWe’ve just updated Swapit with these key changes:

  1. FOLLOW sellers for new items they post
  2. User profile re-design
  3. Minor bug fixes and performance improvements

Get Your Update Swapit Today: http://get.swapit.la/now


While the “follow” feature sounds like an easy and simple addition at Swapit — and it was technically easy and simple for us — the following of other Swapit users catapults the Swapit platform into the universe of social media or more so, social e-commerce.


When buyers start following sellers, all of a sudden, a new channel for product discovery is created. Sellers with more followers will have a higher chance of selling their products faster.


Swapit’s great and engaging community can now connect directly with each other and follow each other on a 1:1 social connection. Through that, Swapit will be able to build up a social graph based on the user to user following that allows us to better serve both our sellers and buyers on the Swapit platform. In the future, we will be able to provide more targeted content to buyers compiled from their following profile, combined with the items they like and the categories they have been posted in. Traditional classified media are not able to do this. They will lose in relevance over time because they can not provide targeted content to their users. This simple “Follow” feature is one key part to provide very targeted content to our Swapit users. Stay tuned for more changes on that front.

swapit_screenshot_beta_1-14-8-2_2_mockupMAKING IT DEAD SIMPLE

As always, we only add a new feature to Swapit if it is super easy to use. At Swapit, we aim for a “zero-learning-curve” product, which can be used out-of-the-box without the need for reading any user manual. Our latest “Follow” feature is no exception to that. In any user profile you can now easily hit the “Follow” button and you’ll be following that user from now until you unfollow that person. It’s really that simple.


Besides the fact that we had this feature on our roadmap from the onset, the great feedback we collected from our loyal Swapit users via surveys and other channels, has led us to raise the priority for this feature. As a result, we’ve added this now and not at a later stage. Our roadmap for product improvements to make our marketplace even more efficient, is almost endless. We constantly receive feedback and suggestions from our user-base, which is extremely valuable to us and is always put into consideration when we make adjustments to our roadmap. Therefore, thanks a lot to everyone who has provided their feedback thus far. We trust you will keep it up and we love you for it!

Have you tried Swapit yet? Give it a try, it’s free: http://get.swapit.la/now

Swapit is on Instagram now

Swapit just got on Instagram. You can follow us here: https://www.instagram.com/swapitla/


We’ll be posting the “Swapit Item of the Week” on our @swapitla Instagram account as well as other interesting items and sellers on Swapit. Make sure to follow us on Instagram, there might even be some exclusive promotions popping up on Instagram — especially when you least expect it.

If you haven’t tried Swapit yet, you can get it from: http://get.swapit.la/now


Swapit Introduces: Swapit Premium Day Pass, WhatsApp, Sorting (Distance vs. Date, Global vs. City)

swapit-blog_filterWe just updated Swapit with several new additions.

You can get the latest Swapit app from Google Play and the App Store or by simply clicking here: http://get.swapit.la/now

You told us you love Swapit Premium, but you’d like to pay for it on-the-go. We’ve been listening and now we have finally released our latest Swapit app update with the Swapit Premium Day Pass, which gets you access to the full range of Swapit Premium features for a full day for just $0.99 (HK$8).


We’ve added a lot more in this release as well. Let me highlight some points.


Back in April this year, we launched Swapit Premium as a monthly subscription. While some people have picked this up and were happy they could access to such additional features, we knew that a monthly subscription was more attractive power traders. Yet, Swapit was build by individuals for individuals – as a true consumer-to-consumer marketplace.

To make sure, individuals can access Swapit Premium when they need to, we’re introducing the Day Pass now. It costs the lowest price we can charge through Google Play and the Apple App Store: $0.99 (HK$8). It’s a one-off payment. You won’t get charged again and you can use all Swapit Premium features for a full day starting from the time of purchase.

Of course, at any time, you can purchase a Day Pass again and take advantage of another full day of all Swapit Premium features.

swapit-blog-whatsappWHATSAPP SHARING

With our last release we’ve introduced a much easier way to share Swapit items you like on your favorite social media. Besides supporting Facebook, Twitter, WeChat and LINE, we have now added WhatsApp to the list of 1-click shareables. It was a quick and easy change for us, but we feel that many of you will take advantage of it and enjoy telling your friends about your listings on Swapit.


You might not have noticed that, but we’ve been experimenting with different kinds of default sort settings in Swapit over the past couple of months. Initially, we’ve had our default sorting of the Swapit item list set to “Distance” – meaning, the items closest to you showed up at the top of the list. The further down you scrolled, the farther away such items were from your current location. Then we switched to the default sorting of “Date” – meaning, the items at the top of the list are the most recent ones and the further down you scroll, the older such items are.

swapit_screenshots_1-13-3-3_1_sortingNow there are limitations to such sorting settings. Swapit has been built as a globally applicable app, which connects buyers and sellers that are in very close proximity to each other – no matter where they are located at.

[start of tech talk] One of our main goals was to build a truly scalable backend. That means, we use the most modern technologies (NoSQL database, insanely scalable, easy to extend) in order to be able to have one single database for the whole world. Every Swapit item that is stored on the Swapit backend has at least one location reference to it, so we can match it with potential buyers nearby. [/end of tech talk]

So the very simple task of sorting your items by distance or by date created a bit of a challenge. If you see the closest item listings that are nearby your location first, it is very likely that those are actually relevant to you – in terms of language and currency. But if you sort by date – remember, we have one huge database for the whole world – you quickly realize that item postings in India, Philippines or the USA might show up at the top of your list. Those might be in a different language and usually have a different currency. Remember? Swapit supports 148 currencies. It was imperative to ensure that you only see items there, which make sense.

Solution. In the end, we came up with the solution of listing the whole world’s items when you sort them by Distance, but we only show you items within your city when you set the sorting to Date. That way, you will always see the most relevant items (in terms of language and currency) at the top of your list – no matter you’re sorting by Distance or Date. That’s why you now see clearly the distinction between “Distance Global” and “Date City”.


Currently, the default “sort by” setting is Distance Global, which makes the most sense for the on-boarding process of new users. Sometimes those users are located in cities where no items are available yet. So a sorting by Date City would return no items. That in turn, prompts the majority of such new users in new cities to deinstall the app – even though they might actually like the app itself. No content, no fun, right? So we would have created an artificially high churn rate ourselves. In order to prevent that, the default “sort by” setting is set to Distance Global. So you will always see the item that’s the closest to you – even if that item is in a different city, country or continent.

Should you change your “sort by” setting, Swapit now also remembers that setting and every time Swapit launches, it will use that same sorting again and again – until you change it.

A nice side-effect of all of that is: By sorting your list by Distance, you can browse all Swapit items that were listed in the whole world. The location of the item listing just gets farther and farther away, the further down you scroll. I sometimes try to challenge myself to reach the bottom of the list, which takes a lot of scrolling and could almost be considered a workout.

Besides all those changes above, we’ve done a lot of “under-the-hood” improvements and bug fixes to make the Swapit experience a lot more seamless.

Have you tried Swapit yet? Give it a try: http://get.swapit.la/now