Swapit Update: Faster Post Creation, Faster Sale

swapit-blog_downloadWe’ve just updated Swapit with several changes, performance improvements and a rather neat change that makes it more efficient and faster to post an item for sale or give it away.

Get Your Swapit Update Today: http://get.swapit.la/now

Besides all those small changes and something really big we are preparing to launch soon, we’ve just added a small change that makes everyone’s life easier when it is about selling.

beta_1.15.0_post-item-select-image_1_croppedWhen you now press the “+” button in the main Swapit screen, you can easily select either “Take a photo” or “Choose from gallery”.

Swapit already had one of the fastest ways to post an item for sale, but now we’ve increased that by such a simple change. I particularly like the small subtle animation you get when clicking the “+” button.

At the moment, only the Swapit Android is up-to-date on the store. Swapit for iOS will hopefully be approved soon.

Stay tuned for future updates. At our blog, you’re absolutely at the right place. Feel free to sign up by email to stay on top of the game.

Have you tried Swapit yet? It’s free. You can get it here: http://get.swapit.la/now

Swapit Update: Follow Sellers and Build Your Social Graph for E-Commerce

swapit-blog_downloadWe’ve just updated Swapit with these key changes:

  1. FOLLOW sellers for new items they post
  2. User profile re-design
  3. Minor bug fixes and performance improvements

Get Your Update Swapit Today: http://get.swapit.la/now

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While the “follow” feature sounds like an easy and simple addition at Swapit — and it was technically easy and simple for us — the following of other Swapit users catapults the Swapit platform into the universe of social media or more so, social e-commerce.

CREATING A NEW DISCOVERY CHANNEL

When buyers start following sellers, all of a sudden, a new channel for product discovery is created. Sellers with more followers will have a higher chance of selling their products faster.

BUILDING A SOCIAL GRAPH FOR E-COMMERCE

Swapit’s great and engaging community can now connect directly with each other and follow each other on a 1:1 social connection. Through that, Swapit will be able to build up a social graph based on the user to user following that allows us to better serve both our sellers and buyers on the Swapit platform. In the future, we will be able to provide more targeted content to buyers compiled from their following profile, combined with the items they like and the categories they have been posted in. Traditional classified media are not able to do this. They will lose in relevance over time because they can not provide targeted content to their users. This simple “Follow” feature is one key part to provide very targeted content to our Swapit users. Stay tuned for more changes on that front.

swapit_screenshot_beta_1-14-8-2_2_mockupMAKING IT DEAD SIMPLE

As always, we only add a new feature to Swapit if it is super easy to use. At Swapit, we aim for a “zero-learning-curve” product, which can be used out-of-the-box without the need for reading any user manual. Our latest “Follow” feature is no exception to that. In any user profile you can now easily hit the “Follow” button and you’ll be following that user from now until you unfollow that person. It’s really that simple.

LISTENING TO FEEDBACK

Besides the fact that we had this feature on our roadmap from the onset, the great feedback we collected from our loyal Swapit users via surveys and other channels, has led us to raise the priority for this feature. As a result, we’ve added this now and not at a later stage. Our roadmap for product improvements to make our marketplace even more efficient, is almost endless. We constantly receive feedback and suggestions from our user-base, which is extremely valuable to us and is always put into consideration when we make adjustments to our roadmap. Therefore, thanks a lot to everyone who has provided their feedback thus far. We trust you will keep it up and we love you for it!

Have you tried Swapit yet? Give it a try, it’s free: http://get.swapit.la/now

Swapit Update: Quick Select & Post Title/Description Translation

swapit-blog_downloadWe’ve just updated Swapit with two key improvements:

  1. Quick Select popular categories and filter settings
  2. Translate Post Title and Description to and from 100 languages.

Get Your Update Swapit Today: http://get.swapit.la/now

We’re constantly improving Swapit and all changes Swapit introduces are based on our user feedback and demand.

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This new update is already available on Google Play and will soon also be available on the Apple App Store.

HOW QUICK SELECT WORKS

We’ve added a small horizontal bar at the top of our list where you can now quickly select popular categories and filter settings. Here is how it looks like:

The top left image shows the standard way our Swapit product browse list looks like. After clicking one of the pre-defined “quick select” buttons, you can now quickly narrow down the content that’s shown to you. It’s easy, useful, and works like charm.

One of the reasons, why we introduced this feature, was that people didn’t realize – at a first glance – that there is such way to narrow down and filter the choice of products you see. From the onset, Swapit has some quite sophisticated filters, which allow you to only show what you’re interested in. However, many people don’t discover that at their first use of Swapit. As a result, they see a lot of items they might not be interested in right now, and as a result of that, they believe Swapit is not for them.

It’s that psychological compartmentalization, which then puts Swapit as an app and marketplace into that corner of the user’s brain where it might be useful, but is not at this moment in time. Swapit got used less because of that. In order to reduce this behavior, we’ve introduced our Quick Select bar. On purpose, we want Swapit to require as minimal or best no education on its usage at all. It just simply needs to work out-of-the-box and feel natural to our users.

Anyhow, just give it a try. We’re sure you like it.

HOW POST TRANSLATIONS WORK

Again, we’ve built this in the most easy way possible. If an item post is in a language you do not speak (check your profile settings), you will see a simple “See Translation” button in it. By clicking that button, the post’s title and description is being translated into the language your phone is set to.

The translation might take a second or two as we are using cognitive background processing to ensure a close-enough translation of such text.

Have you tried Swapit yet? Get it from: http://get.swapit.la/now

Swapit Update: Chat Across 100 Languages with Instant Translations

swapit-blog_downloadSwapit is all about bringing people together. We’ve always been about removing barriers and with this release, Swapit buyers can chat with sellers across 100 different languages. It’s easy, instant, helps sellers close their sale and buyers get what they really want.

Update Swapit today: http://get.swapit.la/now

We’ve created the easiest way you can imagine, to communicate with someone who does not speak your language. It’s a free feature in Swapit and has just been rolled out across the globe in our iPhone and Android apps.

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How Chat Translations Work

When you receive a chat message in a language you do not speak, you will now see a small “See Translation” button right next to that chat message. When you tap it, we translate that chat message into your own language and show it to you. This is how it may look like:

Furthermore, let’s see how it looks for different chat partners.

The translations are not perfect, but they are sufficient to get the gist of it. They help buyers to communicate with sellers who do not speak their language. It’s something many of our users have asked for and we really like to listen and act on our user feedback. Thanks again to all of our loyal Swapit users! You really rock!

More Information While You Chat

In any chat window you might have with a buyer or a seller, you now see a re-designed header, which shows you the item the chat is about and your chat partner. At the same time, we now also show you whether it’s an item you’re selling and what languages your chat partner is speaking.

Languages which you speak and your chat partner speaks, are highlighted. So it’s easy for you to determine, that you two can actually communicate in the language you have in common.

swapit_screenshot_beta_1-14-3-5_chat-translate_1_smudgedHow Swapit Knows About My Language

We introduced a new language setting in your user profile. When you launch your app for the first time, Swapit reads the language you have set your phone to, and sets it in Swapit as a language you speak. That’s the language, chat messages will be translated to when you hit the “See Translation” button.

In your profile you can also add additional languages you speak. That will help us identify matches between the languages you speak and your chat partner speaks. There is no upper limit to the number of languages you can add here. So even the Pope with his 7 spoken languages can join us!

Sale Posts In Your Language

In fact, we did not just improve chats. We’ve also added a more flexible setting when you’re posting items for sale. Up until recently, it was only possible to choose manually whether the item you post is in Chinese or in English. Now, you can choose any language you like. Similarly, the first time the post item screen opens, Swapit reads the language setting from the phone and sets that as a default language for the item you’re posting. We just assume you also post in the language you are using in your phone.

This language setting helps us sort through content on Swapit on a global scale.

swapit_screenshot_beta_1-14-3-5_chat-translate_6_croppedFilter Items By Languages – Globally

Swapit is being used in dozens of countries and many different people with different nationalities who speak different languages are using it every day. When you open Swapit, you’ll automatically a list of items listed and you can jump right into them. Due to our standard search order setting of “by Distance”, all such items were posted nearby, which makes them most relevant to you.

Yet, in Swapit you’re also able to filter those items by language. Especially in multi-cultural cities like Hong Kong or in border areas, this is a very useful feature. Personally, my Chinese reading skills are very limited, so I do prefer item posts in English or German. So I can adjust this to my liking and only the items where I can read the title and description.

We’ve built a smart filter in this, though. Instead offering users to choose their languages of the item list out of the 100 languages we support, we offer you exactly the choices of languages, which are actually available by the current list of items. For example, if there are only items in the current result list, which are in English or Chinese, then you’ll be able to choose only between those two languages in the filter setting. It’s a quick one-tap switch to switch one language off.

Have you tried Swapit yet? Get it from: http://get.swapit.la/now

The Acceptance of the New Swapit Startup Dialogs

Ever since we gave you the License to Kill, our newest startup dialog architecture and design is online. About a month ago, I explained our reasoning behind that and why we are looking for the best user experience.

After a short while of having our revamped startup dialogs in our public releases, I took a look at its metrics today. We can clearly see that the “Welcome” dialog, which shows to every new user when he launches the app for the first time, is shown to most people. Have a look:

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These stats are for Android devices only right now.

80% of people who see the Welcome dialog, do actually click the main action button in that dialog, which just basically dismisses the dialog and brings the user to the list of items. The remaining 20% probably click the BACK button to dismiss the dialog the usual Android-way. Generally, that’s quite a good ratio in terms of users clicking the main action button, which we designed to be clicked.

It is too early to interpret the effect of the other dialogs we’ve put in there. They do all have different triggers as to when and in which cases they show up. We will see what the future brings here, but our change has definitely helped lifting up conversions in terms of clicks here.

 

Have you tried Swapit yet? Give it a try. It’s free: http://get.swapit.la/now