Swapit Update: Follow Sellers and Build Your Social Graph for E-Commerce

swapit-blog_downloadWe’ve just updated Swapit with these key changes:

  1. FOLLOW sellers for new items they post
  2. User profile re-design
  3. Minor bug fixes and performance improvements

Get Your Update Swapit Today: http://get.swapit.la/now

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While the “follow” feature sounds like an easy and simple addition at Swapit — and it was technically easy and simple for us — the following of other Swapit users catapults the Swapit platform into the universe of social media or more so, social e-commerce.

CREATING A NEW DISCOVERY CHANNEL

When buyers start following sellers, all of a sudden, a new channel for product discovery is created. Sellers with more followers will have a higher chance of selling their products faster.

BUILDING A SOCIAL GRAPH FOR E-COMMERCE

Swapit’s great and engaging community can now connect directly with each other and follow each other on a 1:1 social connection. Through that, Swapit will be able to build up a social graph based on the user to user following that allows us to better serve both our sellers and buyers on the Swapit platform. In the future, we will be able to provide more targeted content to buyers compiled from their following profile, combined with the items they like and the categories they have been posted in. Traditional classified media are not able to do this. They will lose in relevance over time because they can not provide targeted content to their users. This simple “Follow” feature is one key part to provide very targeted content to our Swapit users. Stay tuned for more changes on that front.

swapit_screenshot_beta_1-14-8-2_2_mockupMAKING IT DEAD SIMPLE

As always, we only add a new feature to Swapit if it is super easy to use. At Swapit, we aim for a “zero-learning-curve” product, which can be used out-of-the-box without the need for reading any user manual. Our latest “Follow” feature is no exception to that. In any user profile you can now easily hit the “Follow” button and you’ll be following that user from now until you unfollow that person. It’s really that simple.

LISTENING TO FEEDBACK

Besides the fact that we had this feature on our roadmap from the onset, the great feedback we collected from our loyal Swapit users via surveys and other channels, has led us to raise the priority for this feature. As a result, we’ve added this now and not at a later stage. Our roadmap for product improvements to make our marketplace even more efficient, is almost endless. We constantly receive feedback and suggestions from our user-base, which is extremely valuable to us and is always put into consideration when we make adjustments to our roadmap. Therefore, thanks a lot to everyone who has provided their feedback thus far. We trust you will keep it up and we love you for it!

Have you tried Swapit yet? Give it a try, it’s free: http://get.swapit.la/now

The State of the Buy & Sell Market in Hong Kong – 2016

Swapit has seen some phenomenal growth in the year 2016 that has just passed. Our community has increased significantly and the activity on our marketplace is growing day-by-day. To ensure, we are addressing the right audience, we keep a close eye on how our users are using Swapit, what’s useful, what can be improved and especially what kind of content they like.

While we already see growing traction across the globe, our core user base is still in Hong Kong. So we have gathered all the products being posted on Swapit in 2016 and looked at their categorization. There is an interesting shift from our previous analysis in March 2016, but please have a look yourself:

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So our top 3 product categories are now:

  1. Fashion
  2. Jewelry & Watches
  3. Consumer Electronics

Compared to our previous chart from March 2016 that’s a bit of a shift. In March the top 3 categories were:

  1. Consumer Electronics
  2. Fashion
  3. Home Appliances

I am already excited how 2017 will turn out. We have some serious changes for Swapit in the making and our growth projections are even more exciting. Stay tuned for more on that!

Have you tried Swapit yet? Get it at: http://get.swapit.la/now

$1.5 Billion GMV on Swapit ↗️ 15x in 4 months

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Just a little over 4 months ago Swapit’s GMV posted on our marketplace had surpassed $100 million, but in early January we surpassed the $1.5 billion, which is $1,500 million! That’s an incredible growth if you consider that it took us 6 months to move from $0 to $1M,  11 months from $1M to $30M and just one month from $30M to $100M of GMV posted on Swapit.

That’s up +1,500% over just the last 4 months.

We’ve launched several an app updates in between, which made it easier to post items through our app, to promote it to your friends on social media and to discover new items (see Swapit AlertsMake an Offer, 60k Facebook Group, License to Kill, Best User Experience, My Likes, Swapit Referral, and more). At the same time, we’re adding more value for our users, which we prioritize mainly based on feedback we receive through surveys and direct conversations. It’s great so many reach out to me directly and that feedback makes it directly onto our feature list for upcoming releases.

So stay tuned for the next Swapit release. It’s just around the corner and will be launched soon!

Right, we’ve also given away a great prize to the winner of our POST+WIN campaign. Make sure you join!

You didn’t try Swapit yet? Download it for free at http://get.swapit.la

Swapit Update: Quick Select & Post Title/Description Translation

swapit-blog_downloadWe’ve just updated Swapit with two key improvements:

  1. Quick Select popular categories and filter settings
  2. Translate Post Title and Description to and from 100 languages.

Get Your Update Swapit Today: http://get.swapit.la/now

We’re constantly improving Swapit and all changes Swapit introduces are based on our user feedback and demand.

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This new update is already available on Google Play and will soon also be available on the Apple App Store.

HOW QUICK SELECT WORKS

We’ve added a small horizontal bar at the top of our list where you can now quickly select popular categories and filter settings. Here is how it looks like:

The top left image shows the standard way our Swapit product browse list looks like. After clicking one of the pre-defined “quick select” buttons, you can now quickly narrow down the content that’s shown to you. It’s easy, useful, and works like charm.

One of the reasons, why we introduced this feature, was that people didn’t realize – at a first glance – that there is such way to narrow down and filter the choice of products you see. From the onset, Swapit has some quite sophisticated filters, which allow you to only show what you’re interested in. However, many people don’t discover that at their first use of Swapit. As a result, they see a lot of items they might not be interested in right now, and as a result of that, they believe Swapit is not for them.

It’s that psychological compartmentalization, which then puts Swapit as an app and marketplace into that corner of the user’s brain where it might be useful, but is not at this moment in time. Swapit got used less because of that. In order to reduce this behavior, we’ve introduced our Quick Select bar. On purpose, we want Swapit to require as minimal or best no education on its usage at all. It just simply needs to work out-of-the-box and feel natural to our users.

Anyhow, just give it a try. We’re sure you like it.

HOW POST TRANSLATIONS WORK

Again, we’ve built this in the most easy way possible. If an item post is in a language you do not speak (check your profile settings), you will see a simple “See Translation” button in it. By clicking that button, the post’s title and description is being translated into the language your phone is set to.

The translation might take a second or two as we are using cognitive background processing to ensure a close-enough translation of such text.

Have you tried Swapit yet? Get it from: http://get.swapit.la/now

Swapit is on Instagram now

Swapit just got on Instagram. You can follow us here: https://www.instagram.com/swapitla/

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We’ll be posting the “Swapit Item of the Week” on our @swapitla Instagram account as well as other interesting items and sellers on Swapit. Make sure to follow us on Instagram, there might even be some exclusive promotions popping up on Instagram — especially when you least expect it.

If you haven’t tried Swapit yet, you can get it from: http://get.swapit.la/now

3 Winners Were Chosen for the Swapit Mobile Studio – XMAS Promotion

CONGRATULATIONS to the 3 winners of our Post+Win a Mobile Studio from Swapit!

The 3 Winners:

  1. 219 posts: rads*****@gmail.com
  2. 72 posts: julia*****@gmail.com
  3. 44 posts: nani*****@gmail.com

 

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We’ve just reached out to our three winners and they now have 24 hours to reply to our email. Once we receive a reply, we’ll arrange for a hand over of a Swapit Mobile Studio to each of the winners.

It’s been great to see a lot of people participating and sharing Swapit to their friends.

Have you tried Swapit yet? You can download it for free from: http://get.swapit.la/now