Swapit Updated: Post & Share to 710,000 Facebook Group Members

Swapit just got updated with incredible sharing features.

Get the latest update from your favorite app store: http://get.swapit.la

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Swapit has always had a tight integration into Facebook and now we’ve just lifted that to the next level. After posting an item for sale (or for free), you can easily share your item on Facebook. It only takes the flick of a button and your item will reach up to 710,000 people in various buy and sell Facebook groups.

Besides our loyal Swapit community of now 114,000 enthusiastic traders, we now increase your potential reach by 6-fold.

Of course, this feature is available to all of our users. This includes all of our great users who are on a free account right now, but also our Premium subscribers.

Have you tried Swapit yet? Get it from http://get.swapit.la/nowhttp://get.swapit.la/now

Hong Kong’s Unfair Advantage: How Pokémon Go helps Swapit – The Hyperlocal Marketplace

Screenshot_20160726-090257I admit, I am hooked to Pokémon Go. It launched yesterday in Hong Kong and some in the Swapit team went along and downloaded it. Personally, I really wanted to know what all the hype is all about. After all, I tried Ingress (from the same developer) and wasn’t particularly impressed by it. Yes, it looked nice and had some Augmented Reality (AR) components, but it just felt way too complex.

Pokémon Go on the other hand feels simple enough, so I can actually handle it. It’s not a game you have to play constantly, but it is one that pulls you back in and you want to play it constantly. You quickly feel that urge that you have to check if there’s a Pokémon nearby that you don’t have yet. It pulls you back into the app and I have utmost admiration for that. Creating such kind of addiction level for a game, is really hard to achieve.

Hyperlocal Awareness

Like Ingress, Pokémon Go is based around our real world. Items, monsters, Pokéstops, gyms are all placed at real locations. So you have to physically go there to get access to them. Only nearby Pokémon can be caught. So in the end, digital information that rests in your mobile device is being combined with your current physical location.

Perhaps that’s what it takes? Perhaps it takes a game like Pokémon Go, so people realize how important location is in our life. Through this game, people are sensibilized to the whole topic of location and what’s happening all around you. By playing Pokémon Go people become more and more aware of their surrounding and the place they are actually located in. It’s also a great way to teach you spatial understanding, which is something many people lack in.

Swapit Hyperlocal

Swapit has been built with the very same core idea of Pokémon Go or Ingress: Your location is at the heart of what you can do. When you post something for sale on Swapit, people nearby your location will receive an alert; i.e. potential buyers nearby will receive an alert. We connect buyers and sellers who are nearby each other right now.

This allows a trade to happen really quickly. People nearby can seamlessly communicate with each other and meet up within minutes to close a deal. That’s all made possible because they are closeby each other and Swapit connects them based on their locations.

Property is big business in Hong Kong and everyone in the property business knows:

It’s all about location, location, location!

That’s exactly what Pokémon Go is all about and that’s also what Swapit is all about.

Hong Kong’s Unfair Advantage

Hong Kong has an unfair advantage over most parts of the world.

Hong Kong is one of the most densely populated cities in the world.

In the case of Pokémon Go, our players here have the advantage that they don’t have to leave their comfy office chair to catch new Pokémon, collect some new balls, fruits, accessories or go to the gym. I’m referring to the Pokémon Go gym here 🙂 All of these are nearby and because we have so many people in close proximity to each other, they put a Lure there and Pokémons just come by for us to throw some balls at them.

Here are some impressions of Pokémon addicts in Hong Kong:

You can read more about that on the Pokémon Blog: Pokemon GO arrives in Hong Kong, and it looks like everyone there is already playing it

What happens after the Pokémon Hype?

That’s a very good question. Firstly, I assume this game will take a lot of screen time away from other games in Hong Kong. In the long run, though, I believe it’s location aware aspects will educate people. It will make them more aware of the possibilities of using your location to your advantage. It will make them understand how powerful location and information combined in a smart way, can be.

Have you tried Swapit yet? Get it here: http://get.swapit.la

 

Photos of Pokémon Go players in Hong Kong by Nash Jenkins.

Swapit Updated with Redesigned Inbox

swapit-blog_android-1We’ve just updated Swapit on Google Play with some very nice new features. The iPhone app will be updated by the end of this week.

GET THE SWAPIT UPDATE NOW:
http://get.swapit.la/now

Some of the main changes in our latest update are:

swapit_screenshots_1.0.0.92_1_inbox_private-chatsREDESIGNED INBOX Simplified and yet more powerful.
We’ve been collecting a lot of feedback and one topic that always came up was our inbox. While we wanted to provide as much information as possible to all of you, all that information was quite cluttered across many different tabs inside the inbox. It made total sense to us, but there are many users who were a bit confused by this. 

We don’t like to reinvent the wheel for things where really smart people have thought a lot about. So we’ve taken a look at a lot of “inboxes” out there to see which approach will be the best solution. Facebook’s “inbox” in terms of separating “Messages” and “Notifications” seemed to be an approach that made a lot of sense.

So we went forward and re-designed our own inbox accordingly into: Private Chats and Notifications. On the right you can see a screen shot of that and we believe it is now much more clear that chats inside Swapit are actually private. In matter of fact, there was some confusion about that out there as well. So by simply calling it “Private Chats” instead of just “Chats”, we believe it’s much straight forward to understand the meaning.

The content of each message in the list has also been slightly polished to make it look more like our notification tab.

swapit_screenshots_1.0.0.92_2_inbox_notificationsALL NOTIFICATIONS At a glance.
Swapit communicates with you a lot through notifications. They usually come into your Notification Hub on Android and your Notification Center on iPhone first, where you can take direct action. At the same time, we keep track of all notifications you’ve received in Swapit’s inbox and particularly in the “Notifications” tab there. 

Previously, we had several tabs for notifications: buy interests, comments, new items. That was confusing and cluttered up the whole area there. At the same time, we didn’t show other notifications like “likes” when someone likes an item you’re liking too.

That’s now all combined into one simple yet very powerful “Notifications” tab. It collects all push messages you receive and provides a one-stop-shop to come back to, should you want to check out some older notifications too.

Previously, some notifications could be swiped away in the Notifications Hub/Center and they were gone forever. There was no way to get back to them. That is in the past now, and you’ll find all your notifications in our “Notifications” tab.

swapit_marketing-messagingBULLETINS Keep you up to date.
We’ve now also integrated a way to reach out to you when we have some important news about Swapit. Say for example, we have some super cool new feature we’d like you try or we are again giving something away for free, then we can now let you know directly.

iPhone APP SELL
While this is not a new feature per-se, we believe not enough people know about this. So please spread the word and tell your friends that Swapit is now available for their iPhone too. 

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It’s as simple on iPhone as it is on Android to post your items for sale. Give it a try today.

Have you tried Swapit yet? Get the latest Swapit today from: http://get.swapit.la/now

iOS Users stay 4x longer in Swapit than Android Users

We recently updated Swapit for iOS with the feature to sell items through your iPhone. We’ve also updated our Android app too. In fact, we are constantly updating Swapit with workflow improvements, new features to make the live of our users better.

Now, we are also constantly looking at how our users use Swapit. A while ago I mentioned we are using Crashlytics for in-app analytics. After having the iPhone app on the App Store for a while and the Android app on Google Play for about a year, it is time to compare the two. Though, the number of Android users still exceeds by far the number of iPhone users, we have enough to do a meaningful comparison.

Retention Retention Retention

swapit_marketing-chart-growFor everyone, it is hard to acquire users. We are no exception to that. However, it is also hard – if not even harder – to retain them. We believe by providing a great platform from the onset and adding more and more value (i.e. through our constant app updates), we can retain our loyal users.

One metric we like to look at, is Session Length. Session Length means, how long are people in our app and for how long are they using it at each session. I.e. how long is each session in minutes and seconds. That’s rather easy to track, but at the time it’s an important indicator – especially for marketplace apps, like Swapit. If we have enough marketplace liquidity and the content in our marketplace (i.e. the items posted) are of interest to our users, then we can achieve a high session length. Interestingly, Android and iPhone users have a rather different usage pattern.

iPhone users stay 4x longer in Swapit than Android users.

To put that into numbers, yesterday on July 7th, 2016, the Median Session Lengths were:

  • Android: 29 seconds
  • iOS: 1 minute 54 seconds

Even when we’re looking at the whole period of the last 30 days, we can see that those numbers are pretty stable across each platform:

Android Session Length:

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iOS Session Length:

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We can even see a little uplift on Android over the past two weeks. I believe our core fan base on iOS are the first ones to use our iPhone app right away. I am talking about the great folks who signed up for the iOS beta even before it launched. Those are our most loyal users and they have much stronger relationship with Swapit, which in turn results in longer usage time. At the same time, on iOS we have a lot more of those in terms of overall percentage compared to Android. So therefore, I am assuming that has partly an effect on the higher session length. However, a 4x higher session length is a rather significant number.

swapit-blog-immediacyGlobal Comparison

Besides Crashlytics, we also use Flurry for in-app analytics. In there, we can also compare Swapit to the industry’s benchmark. With 30 seconds of median session length for “Shopping” apps worldwide, Swapit hits exactly the benchmark on Android. On iOS however, Swapit seems to beat the benchmark significantly.

Nature of Swapit Sessions

swapit_marketing-messagingIf you look at traditional shopping apps like eBay, Amazon, Lazada, etc. you will notice that they’re structured differently. They are B2C apps where you go into the app, search what you want, if you find it, you add it to your shopping cart, go to check out, enter your shipping address, check the price and shipping costs again, enter your credit card number and finally confirm the order.

On Swapit, though, the whole experience is different and much more engaging. Let’s say you find this beautiful Armlet and want to buy it from Julia, you’d hit “Chat to buy” and you’re ready to chat with her. You send a message and perhaps leave Swapit. Your session has ended. You leave the app and crush some candy. 20 seconds later Julia replies (she is usually super fast, I can definitely recommend her!), you receive a notification in your Notification Hub (Android) / Notification Center (iOS) and you go back into the app to confirm you’ll meet up with Julia and close the deal.  Thus, you just had a quick short session to send your message. So actually, some of Swapit’s sessions are much shorter due to the nature of the app with built-in chat. That kind of user behavior is not expected with the eBay, Amazon, Lazada kind of apps. Therefore, I am actually surprised we can even hit the shopping industry benchmark on Android.

The Future of Swapit Retention

Is bright 🙂

In fact, we are right working on putting more features in place that allows us to even increase our retention metrics and add more value to our users. There are of course, many other metrics we are looking at and they all have their individual purpose and meaning. It would take a little while to list them all here, but I am sure, I will share some more retention stats in future — especially with all great secret sauce we are currently brewing at the Swapit HQ.

Stay tuned for the next Swapit update. It might actually surprise you!

Have you tried Swapit yet? You can download it at: http://get.swapit.la/now

Swapit Update: Sell with your iPhone (second hand and new)

swapit-blog_appleAfter launching our very first version of Swapit on the Apple App Store a while ago, and numerous updates and feature launches in between, today we launched the most wanted Swapit feature on iPhone: You can now Sell your items whether they’re new or pre-loved, you decide.

GET THE SWAPIT UPDATE NOW:
http://get.swapit.la/now

We’ve been working hard to get this feature out as quickly as possible. Sometimes it just takes a little longer than expected. In this particular release it’s not just about allowing people to post items for sale. You also need to be able to edit an item, take it offline, mark it as sold, manage your buyers and so on. There are all these little bits and pieces that take user experience to the next level and we are meticulously working on making them available to you in just the best way we can imagine.

swapit-ios_screenshots_1.0.10_1_collage

In fact, this update comes with over 30 changes. Here is a quick list of some of the most important changes:

  • Added SELL and GIVE AWAY of items (incl. edit, mark sold, active/inactive)
  • Added push notification handling for
    • incoming interested buyers of your items
    • reminder for posted items you sell or give away
    • new likes on items
    • new comments on items
  • Added “Notifications” section to the Inbox
  • Resolved an issue with “Open Chat” button in item details

Furthermore, we’ve put in some important performance enhancements and resolved several other minor bugs and issues.

IMPORTANT NOTICE to iPhone Users: Do Not Kill!

Swapit uses push notifications to deliver chat messages and notifications to your device. If you force-close Swapit you will not receive any such notifications until you restart Swapit or your device. We recommend not to force-close Swapit.

84% of iPhone users we asked, are force-closing their apps. That’s a surprise to me — especially as it does NOT save any battery, like it used to many years ago. So if you’re one of those 84%, you’re not making a difference in terms of battery savings by force-closing your apps, but some of those apps might actually stop receiving push notifications then. That’s also the case for Swapit. It’s nothing we can do about, it’s a special case defined by iOS and we have to abide by that. In short, force-closing apps just makes your phone’s performance worse rather than better – generally speaking.

Read more about this topic at: Apple’s software SVP says quitting multitasking apps not necessary, won’t offer improved battery life

 

ANDROID USERS

swapit-blog_android-1Your app has been updated too, earlier this week. You can head directly to Google Play and get the latest update too. Though, our changes weren’t as significant as on the iPhone, we’re always looking out for you and you got quite some nifty little tweaks and enhancements under-the-hood with the latest update.

Get the latest Swapit today from: http://get.swapit.la/now

 

iPhone Users: Do you kill apps?

Hey iPhone users, we have a very simple and quick question:

 

Why we ask

We are currently working on iPhone app and we’ve noticed some issues regarding to PUSH notifications that are sent to apps which have been killed by the user manually. Therefore, we’d like to find out how many of you are actually killing your apps manually. Your feedback will have direct impact on how we integrate our PUSH notification mechanism in Swapit on the iPhone and iPad.

 

Have you tried Swapit yet? It’s free. You can get it from http://get.swapit.la

Watch Swapit at the Participants’ Sharing Session of the Asia Smartphone Apps Contest

The Asia Smartphone Apps Contest local participants will be invited to participate in the Participants’ Sharing Session, meeting with industry players, SMEs and stakeholders to promote effective dialogue between potential partners, encouraging business collaboration and partnership among the participants, and across different Asian regions.

swapit-blog_asia-smartphone-apps-contestWe’ve been invited to this sharing session to share our views on the field of Advertising & Marketing, in which Swapit is participating in the Asia Smartphone Apps Contest 2016. This sharing is free and will be held at the Yahoo Townhall in Lee Gardens on 25 May 2016 (11:30 – 13:30). You can sign up here if you’d like to join.

Have you tried Swapit yet? You can get it at: http://get.swapit.la