Swapit is Featured at Best Spot on Google Play

Following our recent updates of Swapit (second-hand trading dataSwapit Premium, incredible traction), Google Play is now featuring Swapit at the most desired spot on Google Play. The top row banner. Only very few outstanding apps are chosen to be featured there and Swapit is amongst that elite group of apps now. We feel very honored by being chosen to be featured and we are certain our users appreciate that too. Have a look:

Screenshot_2016-04-15-15-30-50

Head over to Google Play today and download Swapit for free. Remember, in April you’ll get 1-Month Premium Services for Free: Download Swapit from Google Play

Swapit Premium Launched – Sell Faster!

We are excited to announce the launch of Swapit Premium. Now everyone can sell their pre-loved items even faster than before! If you join during the launch month of April, your first month will be completely free. You can cancel at any time. No questions asked. Nothing charged. Rest assured, all existing free features, remain free for everyone.

2016-04-06_premium_584

Get the latest Swapit update on Google Play: http://get.swapit.la

 

BENEFITS OF SWAPIT PREMIUM

post-itemUnlimited Posts
Post as many items as you wish on Swapit. We invite everyone to leverage the Swapit marketplace to the fullest and you can trade as many items as you’d like to.

photos10 Photos per Post
Premium members can post up to 10 photos per item. The free account allows for 3 photos per item. Being able to share more photos has proven to increase the chances to sell an item dramatically.

highlightUnlimited Highlight
Highlight as many items as you wish when posting them. Highlighted items show up with a green bottom bar in the standard item list. Therefore, their chances to be discovered increase significantly.

featuredUnlimited Feature
Feature as many items as you wish when posting them. Featured items show up with a green ribbon at top right corner of the item’s image in the standard item list. Therefore, their chances to be discovered increase significantly.

post-item_premium-categoriesTwo Premium Category Posts per Month
You can post up to two premium items per month in any of our 4 premium categories: Cars & Motorcycles, Yachts & Boats, Property and Memberships & Debentures. There is currently no limit on the price of such items.

edit-postEdit Posts at Any Time
Premium members can edit their posts at any time. As before, the free account still allows editing an item within 15 minutes after posting.

verifiedVerified Member
The identity of each verified member has been digitally authenticated. Verified members are an integral part of our vibrant Swapit community.

 

LAUNCH OFFER: 1 MONTH FREE

During our launch month of April, the first month of Swapit Premium is free of charge. Get the latest Swapit update today to join: http://get.swapit.la

After the first free month, Swapit Premium costs HKD $88 per month.

We are absolutely convinced that Swapit Premium will help sellers sell their items even faster than before. The additional benefits, which Swapit Premium members get access to,  are carefully chosen to increase their chances to sell items much faster. By providing unlimited access to all those premium features, Swapit has now an easy and straight forward way for sellers to tap even better into the vibrant Swapit marketplace. More premium features are planned to be added over time and our subscribed Premium Members will receive access to those new features automatically.

 

FREEDOM OF CHOICE: CANCEL AT ANY TIME

We believe so much in the power of Swapit Premium that we offer cancellation of the service at any time. Even within the first free month, you could cancel at any time and you will still have access to all premium features within that month.

After the first month, when the Swapit Premium membership converts into a paid monthly subscription, you can cancel the membership at any time. You will still remain having access to all premium features for the rest of that month.

 

Have you tried Swapit yet? You can download it for free at: http://get.swapit.la

Swapit is Featured as Recommended App on Google Play

swapit-google-play-featured_new-updatedSince last Friday Swapit has been featured in the “New and Updated Apps” category on Google Play. It is absolutely great to see Swapit in there, getting some recognition and coverage in our local home market.

Google Play has been a great app store for us so far. We’ve been able to push out new updates quickly. While we only announce larger app updates here on our blog, we did actually publish over 30 app binaries on Google Play over the past year. That’s almost one app update every one and half weeks on average! Many of those updates are based on our user’s feedback — especially when we introduce new product features which require refinement after wards. Being able to launch app updates and new innovative features quickly, is essential for us to being at the vanguard of innovation.

We are currently working on a new update of Swapit and will launch it very soon, actually. If you want to check out the current list of all recommended apps on Google Play, you can go to: https://play.google.com/store/recommended
(only when opening that link in Hong Kong, you’ll see Swapit in that list)

At this point, I’d like to personally thank the Google developer relations and Google Play team who helped us a lot with their feedback on Swapit. Because of their honest feedback, we were able to identify crucial points for improvement on Swapit in terms of Material Design principles as well as user experience / onboarding workflow. We know Swapit is still not perfect, but we are on a very good track on getting there. Thanks a lot! We do very much appreciate your help.

Do you use Swapit it? You can download it right here: http://get.swapit.la

The Progression of the Swapit Feature Graphic on Google Play

We’re constantly iterating through our mobile app(s), backend, website, microsites, pitch deck, investor proposal and also the presentation of our app on the app store. So yesterday, we uploaded our third iteration of the “Feature Graphic” on Google Play.

swapit-google-play-feature-graphic-v3What is the Feature Graphic?

On the Swapit listing on Google Play, the Feature Graphic is the #1 item every user sees first. It is placed right at the very top of the screen and takes up the whole width. When you have a video for your app (like we do), then you’ll also have a grey / translucent play button that shows on top of the Feature Graphic. By clicking that play button the video starts playing. However, the Feature Graphic is still the most important image in the app store listing on Google Play. Therefore, we have now improved that Feature Graphic to properly communicate Swapit’s purpose and message we want to get across. Let me explain the contents of the image in detail.

1. Real Products

Showing real products people can connect with, was important to us. We needed to make sure we demonstrate to people that Swapit is an app for them. Thus, with just this one image, we show exactly what kind of products can be bought on Swapit and what kind of products are being sold on Swapit. I believe we were able to show that.

2. Popular Categories

We chose to show 5 products from our top 5 product categories which are either the most popular ones or the ones we believe have the most potential. So we cover:

  • Mobile Phones & Accessories
  • Consumer Electronics
  • Fashion
  • Jewellery & Watches
  • Properties

Those product categories also have a rather general appeal. Properties might not be so appealing in other countries, but in Hong Kong they’re one of the essential second-hand items everyone is trading in.

3. Cool Stuff Sells

The items we show on this Feature Graphic are carefully chosen and represent the best of the best of the kind of products we know, do sell quickly on Swapit. People’s desire for the right products is essential for closing a sale. The high heels for example, are just a stunning piece of footwear and it is obvious, that those sold really quickly. Thus, we do suggest, to download Swapit as quickly as possible to make sure you never miss a quality bargain!

4. Beautiful Photos

Each photo is a beautiful piece of art that sets the expectation for the kind of product photos we would like to see on Swapit. We know that all phones (especially the Android phones) vary in terms of picture taking quality. However, good framing and proper lighting can be easily achieved with just a bit of effort. It is that expectation bar, that we set by showing such beautiful images on the very first image people see about Swapit.

5. Low Prices

When looking at the Feature Graphic closely, you’ll notice that the price for each item is very affordable – yet, not unrealistic. Those are actual prices such items are or were trading for on Swapit, but it is clear that the items are being offered at a very attractive cost base. By using price tags we also suggest a price “taggable” product and the corresponding range of pricing. Thus, the image in its entirety suggests again to be able to get a quality bargain at a very attractive low price.

6. Hinting at Features

We’ve also snuck in a “featured item” ribbon, which is one of our Premium Features. This lightens up the symmetry of the image a bit and helps to create a bit more of comfortable feel — at least to me that is. The size and alignment of the images is also important, as it resembles our standard list view which the user will see as soon as (s)he starts Swapit for the first time. Thus, the Feature Graphic already sets some expectation as to how the app will look like inside. Thus, I believe, it will emphasize the effect of the user feeling more familiar with the app when opening it for the first time.

CONCLUSION

Perhaps, I am interpreting too much into this one single graphic, but sometimes you got to go the long way and make sure you communicate the whole message you want to get across.

What do you think?

Visit Swapit on your Android phone or tablet to see the Feature Graphic in action: http://play.google.com/store/apps/details?id=la.swapit

 

The History of the Swapit Featured Graphic – thus far…

1st Feature Graphic (April 2015)

swapit_feature-1

2nd Feature Graphic (November 2015)

swapit_feature_v2

swapit_feature_v2_zh

3rd Feature Graphic (March 2016)

swapit_playstore_feature_v3

 

Have you tried Swapit yet? You can download it at: http://get.swapit.la