Congratulations Ambrose – Winner of the OnePlus X

The Swapit team congratulates Ambrose, the winner of our OnePlus X Give Away, which ended earlier this week. We have seen a lot of great Swapit users who have joined our Give Away promotion and were eligible to win. In the end, only one could win and Ambrose seems to be very happy with his prize:

IMG_20151203_164319

When asked what he will do with his new phone, Ambrose said:

I’m gonna give it to my girlfriend. She wanted a new phone anyway, and this is a great gift for her. She will be happy.

That’s the spirit! Thanks a lot for participating Ambrose!

We’ll definitely be back with another great Give Away. Perhaps it’s another great gadget, perhaps something else. Stay tuned and make sure to have Swapit installed on your phone. You can get it for free at: http://get.swapit.la

Read more about our OnePlus X Give Away:

  1. Win a OnePlus X Android Phone with Swapit (incl. phone specs)
  2. OnePlus X Give Away Update
  3. OnePlus X Give Away – 3 Days Left
  4. OnePlus X Give Away – 24 Hours Left

By the way, OnePlus was so great and gave me 3 more invite codes for the OnePlus X. If anyone of you would like to have one, just let me know in Swapit: 3 OnePlus X Invites

 

The Winner Drawing Process

For those of you who are interested in how we drew the winner, here are some details.

First, we pulled all the participants from our database of participants. We printed their names on a sheet of paper. Then, we ensured, people who have invited not just 6 of their phone contacts, but also their Facebook friends, get a second stake in the draw. Thus, their names entered the draw again. So we ended up with a bowl with a lot of names on small paper sheets. I then drew randomly 5 different names and we numbered them. The first name I drew was the winner, the second name was the backup winner (second in line), the third name was another backup winner and so on. Now we proceed as explained in the “HOW THE WINNER WILL BE SELECTED” section of our first blog post about this Give Away. Therefore, I personally contacted the winner (i.e. the person I drew first from the bowl) about his win and gave him or her 24 hours to reply. After several hours, I did not receive a reply and so I followed up with that person. Yet, the 24 hours did pass and the first selected winner was out of the race. So I moved on to the next one in line and that was Ambrose. He got back to me quickly and it was all settled. Then we just needed a time for him to come in and receive his gift. So yesterday 4:45pm we got together and handed him his very own OnePlus X.

We’ve taken some photos along the way, just for reference. We want this process to be as transparent as possible and therefore, I believe it is important to publish and explain our process of drawing a winner. Have a look at our quick photo gallery:

OnePlus X Give Away – 24 Hours Left

There are only 24 hours left in our OnePlus X Give Away!

2015-11-29_oneplusx_1day_600

If you still haven’t joined yet, just download Swapit from http://get.swapit.la and follow the instructions inside the app. It only takes 20 seconds to join.

WHAT HAPPENS TOMORROW

We have seen many people joining our give away and in a days time this promotion will close. We will then randomly draw a lucky winner and contact that person by email.

If that winner does not get back to us within 24 hours, we will re-draw the winner and contact that person as well. That process will be repeated until we hear back from a winner within those 24 hours.

So the whole process is pretty straight forward and we are as transparent as possible about it. Please feel free to ask, should you have any question.

 

Read more about this promotion:

  1. Win a OnePlus X Android Phone with Swapit (incl. phone specs)
  2. OnePlus X Give Away Update
  3. OnePlus X Give Away – 3 Days Left

OnePlus X Give Away – 3 Days Left

We have seen great results over the past couple of days. Since our recent Swapit update we have seen an increase in the number of people joining our Give Away.

2015-11-27_oneplusx_3days_600

Now, there are only 3 days left to join. You do actually still have a pretty good chance to join. If you haven’t joined yet, just download Swapit from http://get.swapit.la and follow the instructions inside the app. It only takes 20 seconds.

Read more about this promotion:

  1. Win a OnePlus X Android Phone with Swapit (incl. phone specs)
  2. OnePlus X Give Away Update

OnePlus X Give Away Update #1

Three days have passed since the launch of our Give Away promotion. That means a total of 30% of the whole period for this promotion has passed.

TEST, MEASURE, IMPROVE – KEEP ITERATING

Believe it or not, but this is the time when we must look at the campaign’s progress thus far. It is tempting to say “Let the campaign run to the end and then we’ll look out it performed.” We have done that many times before, then measured our results, improved our campaign and then ran another one.

Now, we are acting even more rapidly. One of the great advantages of being on Android only, is to have access to fast product updates. This means, we can improve on the Swapit app and release a new version to all users within hours. That is exactly what we are doing today.

2015-11-23_iwc-chronographOver the past three days we have seen increased engagement with Swapit. for example, an absolutely stunning IWC Portofino Chronograph was posted today. At a discount of over $19,000, this watch is a real steal.

While we have been getting a lot more engagement and many new user sign ups over the past three days, the numbers were slightly behind my expectations. Therefore, it is time to step in, push some of the currently scheduled changes further back and make some necessary adjustments now. Today’s release will become available for all users through Google Play tonight. Because the standard setting of Google Play is to auto-update apps which have a new release available, we expect to have the new release rolled out to the majority of our users within two days. Therefore, at about half the time of our promotion in, we still have enough time to encourage more engagement for the second stint of our promotion period.

REQUIRE 6 NOT 10

In particular, we will be lowering the first barrier of entry to 6 invites instead of 10. The main reason for that is the way the standard Google App Invite dialog is displaying your contacts. By default, that is showing 6 “suggested” contacts at the top which can be tapped easily. If the user wants to select more invites, (s)he needs to either scroll down and select another contact or to enter a person’s email address or phone number. That makes it a bit cumbersome to get up to the 10 required invites. Furthermore, there is also no counter in that dialog which then requires the user to keep in mind how many contacts (s)he has selected. This improvement obviously aims to increase the number of people who already opened the “Invite Contacts” dialog and then complete that action of inviting contacts.

Though, a much larger number of people have seen our promotion dialog, but did not take any action of inviting their friends. They didn’t even click the “Invite 10 Contacts” button to try an invitation. Thus, our main goal with the current release update, is to improve that number.

SHOW BENEFITS

At first, we will communicate better that the user’s chance to win are actually very high. To make this very easy, we will write something like “You’re 3,410x more likely to win than on Mark 6.” I believe this will put the chances a bit in relation to something most people in Hong Kong know. It also shows that it is actually quite a good chance to win here.

HIGHLIGHTING THE NEXT ACTION 

To be honest, I don’t like apps and especially websites who have a blinking button, or a lady that pops up from the bottom and starts talking to me. But there have been many studies done in the past about the psychology of how people interact with websites and apps, and how they can be encouraged to do a certain action.

As a result of our rather low-ish click-rate on the “Invite 10 Contacts” buttons in our promotion popup dialog, we will add a subtle yet noticeable highlight animation to that button. It has to fit into the material design guidelines and should not be too distracting. However, it’s main purpose to bring the user’s focus of attention to his or her next action. In particular the next action we would like him or her to do now. Even if this would increase our click-through-rate by just 5% it would an improvement worth doing.

COMMUNICATE URGENCY

While this is not urgent at this moment, we need to make sure people are aware of the fact, that this give away promotion comes with a time limit. From the onset, we had a nice counter that communicates nicely how long it is possible to join. Now, with the latest release, we are adding two more notices that are aimed at engaging our audience at a specific point in time. In particular, every user who has not participated in the promotion yet, will receive a notification in his/her notification hub as a reminder to join the promotion. This notification will show 3 days and once more 1 day before the promotion expires.

In the end, everything we do with this promotion to increase engagement which in turn is aimed at creating more market liquidity. It is absolutely essential to bring these improvements as quickly as possible and ensure we are providing the best value to our loyal users.

2015-11-23_oneplusx_1wk_600

There is now 1 week left in our Give Away promotion and we’re confident, we will increase our user numbers significantly during that time. If you haven’t joined the promotion yet, just head to Swapit and invite some friends. It really only takes 20 seconds!

Launch the Swapit promotion now: http://app.swapit.la/home

Read more about this promotion:

  1. Win a OnePlus X Android Phone with Swapit (incl. phone specs)

Win a OnePlus X Android Phone with Swapit

We just launched a give away called “INVITE+WIN” where we are giving away a brand new OnePlus X phone. All you need to do is:

  1. Download the Swapit App: http://get.swapit.la
  2. Open the Swapit App
  3. Invite 10 friends inside the app

That’s it. Isn’t that easy?

2015-11-17_oneplusx_600

The OnePlus X is the latest phone of the great folks at OnePlus. Here are some key specs of the phone you can win:

  • Model: OnePlus X
  • Color: Onyx Black
  • CPU: 2.3 GHz Quad-Core Snapdragon 801
  • RAM: 3 GB
  • Storage: 16 GB, expandable to 128 GB
  • Camera: 13 MP back, 8 MP front
  • Connectivity: Dual SIM 4G/LTE, WiFi
  • Display: 5″ 1080p, 441 PPI, OLED, Corning Gorilla Glass 3
  • OS: OxygenOS based on Android 5.1.1 Lollipop

All details about the OnePlus X can be found at: https://oneplus.net/hk/x

HOW THE WINNER WILL BE SELECTED

This promotion runs until November 30th, 2015. Right after that, we will announce all participants and their individual chances to win. (Hint: it’s possible to increase your chances to win. You’ll see how that works inside Swapit.)

We will then randomly select the winner of the OnePlus X and contact him or her by email. If that winner does not get back to us within 24 hours, we will re-draw the winner and contact that person as well. That process will be repeated until we hear back from a winner within those 24 hours.

So the whole process is pretty straight forward and we are as transparent as possible about it. Please feel free to ask, should you have any question.

You want Swapit now? Download Swapit from http://get.swapit.la and follow the instructions above.

Notice to iPhone/iPad and other non-Android users: Swapit is currently only available for Android. Thus, only Android users can participate in this Give Away. If you don’t have an Android phone or tablet, ask your friend who has one, to join this Give Away.

 

To tease you a bit, here some photos of the OnePlus X which just arrived at the Swapit HQ and is ready to be handed out to the winner soon!

These photos were taken with a BlackBerry Passport.

 

Read more about this promotion:

  1. Win a OnePlus X Android Phone with Swapit (incl. phone specs)
  2. OnePlus X Give Away Update
  3. OnePlus X Give Away – 3 Days Left
  4. OnePlus X Give Away – 24 Hours Left